What Is The Best Time to Post Reels on Instagram for adult business In 2023 ?

You might be wondering when’s the best time to post on Instagram to get the most engagement. We have some times and tips for you!

Instagram, like social media marketing in general, is an ever-evolving ecosystem.

And getting the best Instagram engagement depends upon the industry you create content for and your target audience.

On top of that, achieving a genuinely effective Instagram content strategy can take some trial and error.

When creating content, it takes a lot of effort to craft the best images, construct engaging copy, and find the right hashtags.

So, it can be a bummer when you put all this work into a post, and all you get is five likes and a bunch of spam comments.

How can you actually improve your Instagram content strategy?

In my time as a social media manager, I’ve conducted many hours of research and gone through my own trial and error.

As a result, I’ve compiled some tips and insight into the best times to post.

This guide will give you background info and specific post times to get higher engagement rates and connect with your target audience on Instagram.

What Time Are Instagram Users Most Active?

First – remember that many time zones comprise the world. So, knowing which segment of a global audience you’re trying to reach is imperative, as the times that follow are contingent on their specific time zone.

(I’ll get into that more when discussing Instagram Insights.)

Once you’ve determined that – think logically about what people do daily.

More often than not, when people wake up, they check social media, spending a couple of minutes or more scrolling through their news feeds or watching Instagram Reels.

So, around 7-8 a.m. can be a great time to post in the morning.

Another time when people are often on their phones is when they take their lunch break. Posting around 11-1 p.m., when people are likely to be breaking for lunch, can help ensure that your post will make it closer to the top of their feed.

Remember that, since people work from home more often now, many of these suggested times come with more flexibility.

People also tend to scroll through social media right after work or before bed.

While this isn’t a significant posting time for most days, it is for Sunday, where the peak time is from 6-8 p.m.

So, in general, you have these three sections of the day to send out posts: when people start their day, around lunchtime, and in the evening or before people go to sleep.

But a caveat here is that posting times can depend on your target audience’s age, demographic, and industry.

That’s particularly true for evening posts, so do more research about your target market before becoming an evening poster.

The Best Times To Post On Instagram

We’ve already discussed different global time zones; for this article, we’ll focus on the Eastern Time zone.

You can start by using these times as an initial guide, then adjust your post times according to your followers’ time zone and activity.

How Often Should You Post?

That depends on a couple of factors.

First, do you have enough product images, content, and ideas to post a couple of times per day or week?

The goal here is to post consistently; Don’t ghost your followers, or they’ll lose interest and unfollow.

On the other hand, don’t put content out there for the sake of posting regularly. Instead, spend time conducting a thoughtful customer journey-based content strategy.

That might take more time on the front end but will leave you with less stress and headaches as the weeks go on.

That way, you can spend more time managing social media and engaging with followers and less time worrying about getting enough content out there.

If you don’t have an abundance of post ideas, try posting three times a week.

Then you can adjust after a month or so to see how the post schedule works for you and the brand.

Instagram Content Strategy

Now that you have all the tips to get your posting time right, it’s time to start building or adjusting your Instagram content strategy.

This process must be flexible and evolve, so patience is key.

The important thing is to stay consistent. Post regularly and check back often to see how your posts are doing.

Over time, the more content you have, the more accurate your Insights will be in analyzing your Instagram post strategy. Then, you can change up your content strategy based on your systematic analysis.

Ultimately, you and the brand must determine what success looks like.

Maybe it’s more likes, comments, follows, or general brand awareness.

One last thing to remember when creating your content strategy is holidays.